Blizzard Entertainment announced that World of Warcraft has broken day-one sales records in North America, making it the most successful PC game launch to date. World of Warcraft, the company’s subscription-based MMORPG, was sold to over 240,000 customers at retailers in North America on Tuesday, November 23, selling more in its first 24 hours than any other PC game.
In addition to shattering sales records, World of Warcraft broke peak concurrency and account creation records for a MMORPG. During the first day, over 200,000 players created World of Warcraft accounts. By 5:00 p.m. PST, over 100,000 were playing the game concurrently. These two record-breaking numbers made World of Warcraft the fastest-growing MMORPG in history. Within a single day, all of the original 40 World of Warcraft servers had been filled, and by the end of the Thanksgiving weekend, another 40 plus servers had been added to the roster.