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Have you ever played a game and got to a certain part and thought to yourself... "I wonder what they were thinking when they made that"? Well the great part about being involved with Public Relations is that I can ask those types of questions. Sure, keeping in touch with all the various game companies out there can be hard work at times. But it’s just so much fun.
Working in Public Relations has diffidently been a learning process for me. I remember being so nervous before making my first call to a game company. I think I stared at the phone for 10 minutes trying to organize my thoughts. But like everything else, once you do it for a while you get to the point where you can do it automatically. There are a lot of interesting people working at all the various companies, and unlike most lines of work, they generally all like their jobs. Believe me, you don’t want to talk to people about work that hate their jobs. Back in my high school days I had a job answering phones in your generic "Office Space" environment. I will admit that it helped a lot with my phone skills and I probably wouldn’t have even applied for the position at RPGamer had I not worked there. But the thing is, with that high school job I was dealing with very unhappy people. Video game PR is the total opposite.
If you are interested in getting a job in public relations, the first thing you should bring to the table is dedication. Not being able to follow up on emails or phone calls will get you into a lot of trouble. Your people skills will develop by leaps and bounds working in PR, so don’t worry too much if you think you are weak in that area.
I’d have to say that the greatest thing about game PR is actually meeting the contacts that you’ve gotten to know over the phone and through emails. Being able to go to company X and say, “Hey Joe, What’s up!” and then start to talk about unreleased titles and get information before 99% of the rest of the world. It’s an amazing experience.
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